Leadership
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Ian Humphris
Founder & CEO
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Rachel Jackson
Creative Strategy Partner
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James Graemer
Strategy Partner
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Justine Roberts-Davies
Creative Partner
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Phil Butterworth
Client Leadership Director
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Jonathan Sands OBE
Brand Stewardship
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Ian Humphris
Founder & CEO
Ian Humphris
Founder & CEO
Previously co-founded LIFE and Twelve agencies (2006-2015) working with clients like Nestlé, GlaxoSmithKline, Coke, Whitbread, and Molson Coors, before both agencies were acquired by Communisis PLC.
Maniacally evangelical about the power of brand to transform business. An uncompromising leader. An ungentlemanly racer. Desperately trying to put off being old.
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Rachel Jackson
Creative Strategy Partner
Rachel Jackson
Creative Strategy Partner
Founding partner with 15+ years of experience in global brands. A rare chimera made up of equal parts creative chops, strategic muscle and sixth sense. Capable of turning her talents to diverse categories ranging from immunotherapy to incontinence.
Side hustles include new mumming, wannabe-interior-designering, buying books but not getting round to reading them, and margarita connoisseurship.
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James Graemer
Strategy Partner
James Graemer
Strategy Partner
Experienced strategy lead on everything brand and marketing related, whether it’s positioning new brands for technology start-ups, defending service businesses from commoditisation or devising revolutionary product launches for global healthcare giants.
Stares down blank sheets of paper for fun. Uncommonly unflustered. Occasionally Swiss. Frequently a design snob.
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Justine Roberts-Davies
Creative Partner
Justine Roberts-Davies
Creative Partner
A creative unicorn who champions design as an expression of business strategy, not as fluffy bs. Has driven the output for integrated campaigns and brand transformation programmes across a host of multi-national companies.
Eschews the typical ‘creative’ caricature to bring signal, not noise, and instead satisfies her artistic whims by being a chronic redecorator.
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Phil Butterworth
Client Leadership Director
Phil Butterworth
Client Leadership Director
Has forgotten more about servicing global clients than most people will ever know, so much so he wrote a book about it. Deeply intuitive on what’s important to all stakeholders across a business, and what it takes to develop a commercially advantageous partnership - not just a working relationship.
Also a dabbling pianist, covert pool shark and friend to the great outdoors.
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Jonathan Sands OBE
Brand Stewardship
Jonathan Sands OBE
Brand Stewardship
Founder of Elmwood, “the World’s most effective design consultancy”. Former chair of the DBA, past member of the RSA Council and skills chair of the Design Council. He’s visiting ‘Professor of Innovation’ at Huddersfield University and was awarded an OBE in the 2011 Queen’s New Year Honours list.