We accelerate business growth by creating and operationalising more profitable brands.
Brand affects every way a business makes money. Properly deployed, it’s a force multiplier that produces a flywheel effect within the organisation, and greater impact outside of it.
It is also one of the few weapons a business has to defend the P&L against commoditisation and weave long-term value into the balance sheet. Guided by the contention that brand is a financial construct, our work is led by commercial and sector specialists and informed by academic rigour.
Success in our role achieves three principal aims:
Increase preference
Strengthen pricing power
Raise margin
To achieve this, we do three things:
1. Strategy
Define a new, more profitable direction for the business and a roadmap to get there.
Value Propositions
Our work sets the stage for change and higher performance. Refreshing existing brands or creating new ones, the work delivers a single-minded value platform and brand strategy framework.
Economics Before Aesthetics
Resources are focused on the economics of segmentation, targeting, positioning and proposition, identifying the source of commercial transformation and how to capitalise it.
Five Phase Model
We work collaboratively across departmental functions, stakeholder groups and the board over five separate workstream on assignments from 3 -18 months.
2. Design
Establish a leadership presence in market for the business, portfolio, and brands.
Strategy Integration
Here work translates the value proposition across all customer, consumer, employee and stakeholder touchpoints. Whether evolution or revolution, the creative expression breathes life into the strategy work to identify the brand’s verbal and visual identity.
Research & Validation
Using a three-phase process we explore, research, test and validate concepts & routes to market, so everything from sonic branding to story-telling leaves a mark.
Brand System
Our design approach builds a new brand world architecture, so it’s understood, navigable and ready to share.
3. Deployment
Operationalise and embed changes across the business, departments and culture.
Education Programmes
We’ll help design, lead and execute transformation & change programmess to ensure everyone internally and externally understands the why, what and how.
Upskilling and Activation
Over 6 to 18 months we’ll work collaboratively to upskill departments, functions and team members using tailored education packages, implication & activation workshops and tutored training.
From Boardroom to Mailroom
We use a 4P’s methodology to energise and activate the new strategy and execution – at all levels – to help the business move as one toward a singular North Star.
Powerful Partnerships
Our way of working raises an organisation’s pulse - it excites teams. A new-found sense of personal ambition is revealed.
“Through brand, NOKAMO can create the connective tissue for any commercial body. ”
James Bowling, CFO, FTSE 100
But change isn’t a straight line. Nor is it for the faint-hearted. Success demands sacrifice, polarising decisions and, most of the time, a hunger to defy conventional wisdom.
“NOKAMO offer a valuable corrective to most consultancies' downright nonsense.”
Professor Robert Jones
And you’ll wobble. So will we. Change is uncomfortable. But we’ll bring Malbec for the big days, plus the pride teams and leaders get from the work and collaboration is incredible.
“I have been thoroughly impressed by their unwavering commitment to enhancing the value of the Phonak brand.”
Patrick Creydt, Senior Director, Sonova AG
If this sounds a bit hardcore and you’d rather just have a shiny new logo, click below.