Leadership

Previously co-founded LIFE and Twelve agencies (2006-2015) working with clients like Nestlé, GlaxoSmithKline, Coke, Whitbread, and Molson Coors, before both agencies were acquired by Communisis PLC.

Maniacally evangelical about the power of brand to transform business. An uncompromising leader. An ungentlemanly racer. Desperately trying to put off being old.

Led integrated marketing teams for Akzo Nobel, Arla Foods, The Coca-Cola Company, Müller and Nutricia, managing client billings in excess of £10m, before serving as MD of LIFE Agency.


Kaleidoscopic intellect meets cross-functional curiosity in a bouncing ball of operational brilliance. Identifies as a dog lover, closet Swifty, and preternaturally slow runner.

Founding partner with 15+ years of experience in global brands. A rare chimera made up of equal parts creative chops, strategic muscle and sixth sense. Capable of turning her talents to diverse categories ranging from immunotherapy to incontinence.

Side hustles include new mumming, wannabe-interior-designering, buying books but not getting round to reading them, and margarita connoisseurship.

Experienced strategy lead on everything brand and marketing related, whether it’s positioning new brands for technology start-ups, defending service businesses from commoditisation or devising revolutionary product launches for global healthcare giants.

Stares down blank sheets of paper for fun. Uncommonly unflustered. Occasionally Swiss. Frequently a design snob.

A creative unicorn who champions design as an expression of business strategy, not as fluffy bs. Has driven the output for integrated campaigns and brand transformation programmes across a host of multi-national companies.

Eschews the typical ‘creative’ caricature to bring signal, not noise, and instead satisfies her artistic whims by being a chronic redecorator.

Has forgotten more about servicing global clients than most people will ever know, so much so he wrote a book about it. Deeply intuitive on what’s important to all stakeholders across a business, and what it takes to develop a commercially advantageous partnership - not just a working relationship.

Also a dabbling pianist, covert pool shark and friend to the great outdoors.

Founder of Elmwood, “the World’s most effective design consultancy”. Former chair of the DBA, past member of the RSA Council and skills chair of the Design Council. He’s visiting ‘Professor of Innovation’ at Huddersfield University and was awarded an OBE in the 2011 Queen’s New Year Honours list.